SALES ACCELERATION

CORPORATE
PROSPECTING

COMMERCIAL
CAMPAIGNS

MASTER DATA
MANAGEMENT AND CROSS-SELLING

THE NEW MARKETING INTELLIGENCE PLATFORM FOR BUSINESS GROWTH

CRIF Margò is a smart marketing solution, providing a wide range of data on prospects, business opportunities and insights on the market. It's the perfect tool to manage the commercial processes end-to-end.

Success stories

HOW WE HELPED OUR CLIENTS UNLOCK THEIR POTENTIAL
Discover how some of the world's most important companies improved their performance and defined a brand-new digital path, both for them and for their clients.

Financial Services Industry

LEADING ITALIAN BANKING GROUP WITH 500 BRANCHES AND 1MLN CLIENTS

The client needed to improve the sinergy between marketing, sales, credit and IT; providing a tool to analyze prospects using analytics and financial KPIs.

Solutions they Adopted

  • Margò as a collaborative platform with prospecting and commercial campaign manager
  • Customized risk indicator to precheck prospects

Results

30%

Conversion rate

-8%

Operating costs

Telco Industry

PROMINENT TELECOM OPERATOR WITH A WIDESPREAD COMMERCIAL NETWORK

In need of a solution to manage its vast commercial network and measure performance. Looking for ad hoc Telco Analytics to customise its offer.

Solutions they Adopted

  • Commercial Campaign Manager to share info and coordinate hierarchical sales departments
  • Telco analytics to prioritize prospects

Results

+20%

Conversion rate

+9%

Average contract value

UTILITY SERVICES CLIENT

ENERGY PROVIDER WITH A FOCUS ON SMALL ENTERPRISES

Asking for analytics to segment the market and fine tune its campaign towards small businesses. The client wants a smart and transparent tool to manage its agents and coordinate the commercial campaign.

Solutions they Adopted

  • With energy analytics, the client scans the market to select targets and territories, identifying new prospects
  • Manages commercial campaigns all in one tool

Results

+25%

Time for sales activities

-5%

Operating costs

INSURANCE INDUSTRY

PRIMARY INSURANCE GROUP WITH MORE THAN 15 MLN CLIENTS

The client wants to develop its SMEs targets and support its network of agencies with a tool for prospecting and campaign management accessible on mobile.

Solutions they Adopted

  • Full coverage of SME targets with Master Data Management
  • Empowering salesforce with insights on prospects for easier engagement and a campaign management tool on mobile devices

Results

+15%

Engagement rate

+12%

Process optimization

40%

Conversion rate

-10%

Operating costs

+25%

Time for sales activities

+10%

Average contract value

Key Benefits

BETTER SALES PERFORMANCE
HIGHER ENGAGEMENT AND REDEMPTION RATES
TIME TO MARKET
IMPROVED AUTOMATION
REDUCED CUSTOMER ACQUISITION COSTS
BUSINESS GROWTH
PROCESS OPTIMIZATION

MAIN FEATURES

MAIN FEATURES

ANALYSE PORTFOLIO
SEGMENT MARKETS
FIND LOOK-ALIKE PROSPECTS
RISK RATINGS
SEMANTIC SEARCH
ADVANCED ANALYTICS
SHARE PORTFOLIOS ACROSS TEAMS
EMPOWER SALESFORCE WITH INSIGHTS
MONITOR SALES PERFORMANCE
CRM INTEGRATION
AUTOMATION
OFFICIAL AND COMPLIANT SOURCES
DATABASE ENRICHMENT
THE HEART OF DIGITAL BANKING

Technology is so powerful right now and offers many solutions to support financial systems undergoing radical change.

That’s why we want financial institutions to discover our idea of a future packed with opportunities that we already provide.