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Alba Leasing

Alba Leasing relaunches Digital Marketing with the help of CRIF


Leverage open banking opportunities through better knowledge of the customer base using advance marketing analytics


Digital real-time marketing makes the most of all Open Banking opportunities, and offers a new customer experience based on the ability to understand customer needs when they arise and meet those needs with an offering of “Ecosystem” products and services. Specifically, this is the Growth Engine phase, which is part of Crif Digital platform, the power of Artificial Intelligence, Open Data, and CRIF’s information assets, to develop a dynamic business approach that is always in line with customer needs.

The project with CRIF has been a great success. We have increased what we know about our customers, reduced the costs of contact by one-third, and speeded up the ‘time to yes’. The step-by-step approach built with CRIF has given us KPIs that will be used on a daily basis in Alba Leasing’s digital and business-as-usual activities, cutting costs and enhancing customer relations.”

Teresa Alberti, Change Management and Business Innovation at Alba Leasing

To find out more

Find out about the full experience of Alba Leasing, which has increased what it knows about its customers, reduced the costs of contact by one-third, and speeded up the ‘time to yes’.



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